SocialMediaClub workshop 6/11

  The socialmediaclub workshop was about "starting the conversation" a bit of a play on the premise that social media is a multi-directional conversation with the audience, customer, consituentency and blogger, corporation, organization or group. The line up of speakers was impressive. Shel Israel, imparted that companies use the tools as a means of listening to the customer. The example of Dell Hell was raised, where the power of bloggers, such as Shel and Jeff jarvis, blogged about the hell of Dell's customer support and soon there after, things began to change. The power of the people.

Chris Heuer focused on "the need to create more opportunities for conversations". He suggested, other than the use of tools, to actually ask powerful questions of the community. His recipe for the social media playbook is "lisen.join.start".

Jeremiah Owyang placed a radical idea out there, "corporate websites are less relevant they should be changed to corporate communities instead". He identified trends adn reviewed types of publishing models, community building tools, listening tools adn outlined a variety of social media strategies available to enterprises.

Giovanni Rodriguez reviewed a few of the case studies from his research regarding the corporate adoption and adaption of social media.

Deborah Schultz gave clear distinctions between the "good" uses of social media and the "bad" uses. She differentiatied the authentice voice from the agenda.

Brian Solis outlined how companies can best manager an integrated communications strategy.

Tools talked about throughout the workshop (that i caught): Presto, socialmeter, twitter, listneaid, ustreamtv, googlealerts, slideshare, slashcast.

the most mentions goes to: twitter - even the birdy outside chimed in on cue. unbelievable!

See more pics on flickr.

There is such an opportunity in this space for the nonprofit sector. If we could just hold trainings and get them on board! Maybe that is something I should take on...traveling training sessions evangelizing the benefits of social networking technologies. Hmmm...that's an idea...although i'm working on another entrepreneurial idea, why not add this one. the market is there, the need is dire, the solution simple.

Comments

[Jeremiah Owyang]

Thanks for this wrap-up, good stuff. Yup, I'm radical.